ThoughtSpot Analytics and ThoughtSpot Embedded

ThoughtSpot offers two main products aimed at different customer use cases:

  • ThoughtSpot Analytics (TSA) Cloud and Software

  • ThoughtSpot Embedded (TSE)

This article defines each product including its use case, and provides examples of how it can be used.

Definitions of TSA and TSE

TSA is designed for internal use, enabling users within a customer’s organization to create or access AI-driven insights. Customers embedding ThoughtSpot into an internal-facing portal will need the Embedded Analytics Add-on.

TSA with the Embedded Analytics Add-on allows customers to embed ThoughtSpot in internal portals for easier user access.

TSE is designed for external use, enabling customer analysts and developers to create and manage analytics content in their ThoughtSpot cluster for delivery in an external application. All analytics usage should occur through the external application through embedded sessions. TSE customers can use a TSA cluster for the sole purpose of authoring, distributing, supporting, and reporting on the usage of the ThoughtSpot Embedded use case(s).

Product

TSA

TSA with the Embedded Analytics add-on

TSE

Use case

Internal

Internal

External

Users

Employees

Employees

Customers / Partners

Examples

Customer uses ThoughtSpot to enable their C-Suite to get analytics on the company’s operational efficiency.

Customer embeds ThoughtSpot in their Salesforce portal for internal use by their sales team.

Customer embeds ThoughtSpot into their solution to provide an AI and analytics option in their offering.

Features of TSA and TSE

TSA and TSE contain many common features. However, developer features for embedding ThoughtSpot require a TSE subscription or add-on purchase for TSA. For more details, see the following table.

Use cases ↓ by edition → TSA TSA with Embedded Analytics Add-On TSE

Employees can access ThoughtSpot cluster to consume analytics.

Yes

Yes

Cluster can only be used to create embed content.

External customers can access ThoughtSpot to consume analytics.

Yes

(using an embedded session on an external website)

Can embed ThoughtSpot?

Yes

(internal use cases only)

Yes

(external use cases only)

Access to Visual Embed SDK

Can test the SDK via the Playground in the Develop tab

Yes

Yes

Embed using Visual Embed SDK

Yes

Yes

Access to all REST API endpoints

Yes

Yes

Yes

Embed using REST APIs

Can only log in using basic authentication.

Cannot log in a ThoughtSpot user per session and use RLS / object access control using users / groups in ThoughtSpot)

Yes

Yes
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